P2Issue #31
H2 : Multiple
❓ What does it mean?
❓ What does it mean?
An H2 tag represents a secondary heading on a web page. Unlike H1 (main topic, one per page), you can use multiple H2s because they divide content into logical sections.
But the issue occurs when:
H2s are used incorrectly (e.g., repeating the same keyword-stuffed phrase multiple times).
There are too many H2s without hierarchy (no H3/H4 structure under them).
Or when every heading is made H2 (instead of mixing H2, H3, etc.).
🚨 Why is it important for SEO?
🚨 Why is it bad for SEO & Performance?
Keyword Dilution
If all headings are H2, search engines can’t understand which subtopics are most important.
Poor Content Hierarchy
H2s should organize the content. If misused, crawlers and readers both get confused.
Accessibility Problems
Screen readers rely on heading levels. Multiple poorly structured H2s = bad user experience.
Over-Optimization Risk
Stuffing multiple H2s with exact-match keywords looks spammy to Google.
✅ How to Fix It
✅ Best Practices
Use H1 once (main topic).
Use multiple H2s for subtopics, but ensure they are:
Relevant to the H1
Not duplicated unnecessarily
Properly nested with H3s, H4s if needed
Keep H2s descriptive and keyword-rich naturally.
❌ Bad Example
📌 Example
❌ Bad (misuse of multiple H2s):
<h1>Digital Marketing Services</h1>
<h2>Digital Marketing Services</h2>
<p>We provide digital marketing services.</p>
<h2>Digital Marketing Services</h2>
<p>Contact us for digital marketing services.</p>
<h2>SEO, PPC, SMM, Content Marketing</h2>
<p>All headings thrown together without structure.</p>
✅ Good Example
✅ Good (structured multiple H2s):
<h1>Digital Marketing Services</h1>
<h2>Search Engine Optimization (SEO)</h2>
<p>Boost rankings and drive organic traffic.</p>
<h2>Pay-Per-Click Advertising (PPC)</h2>
<p>Maximize ROI with targeted campaigns.</p>
<h2>Social Media Marketing (SMM)</h2>
<p>Engage your audience and build brand awareness.</p>
<h2>Content Marketing</h2>
<p>Create and distribute valuable content to attract customers.</p>
⚡ Result
⚡ Result of Fixing
Stronger SEO signals → clear topical relevance
Better indexing since search engines can crawl structured sections easily
Improved readability & user engagement
Accessibility-friendly for screen readers