P2Issue #43

H2 over 70 Characters

❓ What does it mean?

❓ What does it mean? An H2 tag is a subheading that structures your webpage content. It helps both users (by making content readable) and search engines (by understanding topic hierarchy). When an H2 heading exceeds 70 characters, it becomes: Hard to read quickly. Less scannable for users. Risky for SEO because it looks like keyword stuffing.

🚨 Why is it important for SEO?

🚨 Why is it a problem for SEO? Poor Readability – Long headings overwhelm readers and reduce content clarity. Weak Keyword Focus – Overly long H2s dilute the impact of primary keywords. Negative User Experience – Visitors skim content; lengthy H2s discourage engagement. Search Engine Confusion – Search engines prefer concise, descriptive headings.

✅ How to Fix It

✅ Best Practices Keep H2 headings under 70 characters (ideally 40–60 characters). Use primary keywords naturally. Make headings descriptive but concise. Break long headings into two smaller H2s or an H2 + H3.

❌ Bad Example

📌 Example ❌ Bad (Over 70 Characters): <h2>Best Affordable Running Shoes for Men, Women, and Kids with Free Shipping, Easy Returns, and Discounted Seasonal Offers</h2> 👉 134 characters → too long, stuffed with multiple keywords.

✅ Good Example

✅ Good (Optimized): <h2>Best Affordable Running Shoes for Men, Women & Kids</h2> 👉 59 characters → concise, keyword-rich, and clear.

⚡ Result

⚡ Result of Fixing Improves readability & scanning of content. Strengthens keyword relevance of headings. Enhances SEO signals and content hierarchy. Creates a better user experience for both desktop and mobile visitors.