P2Issue #41
Meta Description: below 70 Characters
❓ What does it mean?
❓ What does it mean?
The Meta Description is a short snippet shown under the page title in search engine results (SERPs). It helps users understand what the page is about and encourages them to click.
If your meta description is too short (below 70 characters), it:
Doesn’t provide enough context for users.
Looks incomplete or unprofessional.
Misses keyword opportunities that can improve CTR (Click-Through Rate).
🚨 Why is it important for SEO?
🚨 Why is it bad for SEO?
Lower CTR – Users are less likely to click if the description doesn’t explain the content.
Missed Keywords – Short descriptions often don’t cover important search queries.
Poor User Experience – Looks unfinished and may not build trust.
Google Rewrite – Search engines might replace your meta with random on-page text.
✅ How to Fix It
✅ Best Practices
Keep meta descriptions between 150–160 characters (ideal range).
Include primary + secondary keywords naturally.
Make it action-oriented (encourage clicks).
Ensure it matches page content (to avoid Google rewriting it).
❌ Bad Example
📌 Example
❌ Bad (Below 70 Characters):
<meta name="description" content="Buy quality shoes online.">
👉 Only 30 characters, very generic, no details.
✅ Good Example
✅ Good (Optimized, 155 Characters):
<meta name="description" content="Shop affordable sneakers, boots, and sandals online. Free shipping & easy returns. Find the perfect pair of shoes for every occasion today!">
👉 Clear, keyword-rich, and persuasive.
⚡ Result
⚡ Result of Fixing
Higher CTR from search results.
Better keyword relevance.
Stronger user trust and engagement.