P2Issue #54
Meta Description : over 115 characters
❓ What does it mean?
❓ What does it mean?
A meta description is an HTML tag that summarizes a webpage’s content for search engines and users.
If a meta description is longer than 115 characters, it may get truncated in search results, reducing its effectiveness.
🚨 Why is it important for SEO?
🚨 Why is this a problem for SEO?
Truncated Snippets – Search engines often cut off descriptions beyond ~115–160 characters, showing “…” instead.
Poor CTR (Click-Through Rate) – Users may not get the full message, leading to fewer clicks.
Keyword Dilution – Important keywords placed later in the description may not be visible in search results.
Inconsistent Branding – Cut-off descriptions look unprofessional.
✅ How to Fix It
✅ Best Practices to Fix
Keep meta descriptions between 70–115 characters (ideal: 1–2 concise sentences).
Include the primary keyword naturally.
Write a compelling call-to-action (CTA) like Learn more, Shop now, Get started.
Ensure it accurately summarizes the page.
❌ Bad Example
📌 Example
❌ Bad Meta Description (Over 115 characters):
<meta name="description" content="Buy the best running shoes online in India at affordable prices with free shipping, exciting discounts, and exclusive deals available today.">
👉 Too long, likely to be cut off in Google search results.
✅ Good Example
✅ Good Meta Description (Optimized under 115 characters):
<meta name="description" content="Shop stylish running shoes in India at affordable prices. Free shipping & discounts available.">
👉 Concise, keyword-rich, actionable, and within safe length.
⚡ Result
⚡ SEO Impact of Fixing
Increases CTR from SERPs (more clicks).
Improves relevance and visibility of important keywords.
Enhances user experience with clear, complete snippets.
Helps search engines better understand page content.