P2Issue #57

Meta Description over 985 pixel

❓ What does it mean?

❓ What does it mean? A meta description is a short snippet (shown in search results under the page title) that summarizes the content of a web page. Google typically displays up to ~920–985 pixels on desktop (≈155–165 characters in most cases). If your meta description exceeds this length: It may get truncated with “…”, making it incomplete. It may confuse users if important keywords or CTAs are cut off.

🚨 Why is it important for SEO?

🚨 Why is this a problem for SEO? Truncated Snippets – The most important part of your message may not be visible. Reduced CTR (Click-Through Rate) – Users are less likely to click when the description is incomplete. Poor Branding – Long, unoptimized descriptions look unprofessional. Wasted Optimization Efforts – Extra characters won’t show in SERPs.

✅ How to Fix It

✅ Best Practices to Fix Keep meta descriptions within 920–985px (≈155–165 characters). Place the main keyword and value proposition at the beginning. Write descriptions that are compelling, unique, and action-oriented. Avoid stuffing keywords; focus on user intent.

❌ Bad Example

📌 Example ❌ Bad (Meta Description Over 985px – Too Long): <meta name="description" content="Buy the best quality red running shoes available in all sizes, colors, and styles with extra cushioning, durable soles, breathable mesh, free worldwide shipping, 30-day return policy, discount coupons, and many other benefits that make our shoes stand out as the perfect choice for athletes, gym-goers, casual wearers, and anyone who loves comfort."> 👉 Overloaded with details, keyword-stuffed, and cuts off in Google SERP.

✅ Good Example

✅ Good (Meta Description Within 985px – Optimized): <meta name="description" content="Shop red running shoes with lightweight cushioning, breathable fabric, and durable soles. Free shipping & easy returns available. Perfect for daily running."> 👉 Concise, keyword-rich, and fits within SERP limits.

⚡ Result

⚡ SEO & UX Impact of Fixing Higher CTR – Clearer snippets encourage more clicks. Better Rankings Indirectly – Google favors pages with strong engagement. Improved User Experience – Visitors know what to expect before clicking. Professional Branding – Clean, readable descriptions look trustworthy.