P2Issue #51

URL: over 115 Characters

❓ What does it mean?

❓ What does it mean? When a webpage URL is longer than 115 characters, it is considered unnecessarily lengthy and complex. While Google can technically crawl and index very long URLs, shorter, clean, and descriptive URLs are preferred for both SEO and user experience.

🚨 Why is it important for SEO?

🚨 Why is this a problem for SEO? Poor User Experience – Long, unreadable URLs discourage users from clicking in search results. Lower CTR (Click-Through Rate) – Searchers prefer concise, clean URLs they can trust. Crawl Efficiency Issues – Extremely long URLs may be truncated, making it harder for Googlebot to understand. Keyword Dilution – Too many words in a URL reduce the weight of target keywords. Shareability Problem – Very long URLs are harder to share on social media, emails, or print.

✅ How to Fix It

✅ Best Practices to Fix Keep URLs short (50–115 characters) and descriptive. Use target keywords in the URL but avoid keyword stuffing. Remove unnecessary parameters (?ref=, sessionid=, etc.). Use hyphens (-) instead of underscores or special characters. Place important keywords closer to the domain.

❌ Bad Example

📌 Example ❌ Bad (Over 115 characters): https://www.example.com/category/this-is-a-very-long-url-example-that-keeps-going-and-going-with-unnecessary-words-and-parameters?id=12345&ref=campaign&utm_source=newsletter 👉 Hard to read, keyword diluted, less clickable.

✅ Good Example

✅ Good (Optimized under 115 characters): https://www.example.com/category/long-url-example-optimization 👉 Short, descriptive, easy to share, and keyword-friendly.

⚡ Result

⚡ SEO Impact of Fixing Improves crawlability and indexing. Boosts organic CTR in SERPs due to clean, user-friendly URLs. Enhances user trust (shorter URLs look more credible). Helps rank better for target keywords.